blueANDtrue was created in 2014 by Samja Schroeder, an international fashion stylist from Berlin who now lives and works in Bologna, Italy. Samja has worked in locations all over the world mainly for Italian and German fashion clients as a stylist and consultant for catalogues, campaigns, lookbooks and shows. She needs her cellphone constantly and at the same time she needs her hands to be free. After an intense research she realized that she had to invented it herself because there was nothing similar on the market.
blueANDtrue is a long necklace in different styles and materials attached up side down to a shockproof silicon cover, so it allows easy access to your phone to read and write emails and text messages or take pictures but also drop it when you don’t need it, without danger for the cellphone.
Apart from it being practical, blueANDtrue is also a beautiful accessory. All our products are handcrafted, tie dyed by hand and hand embroidered in our laboratory in Bologna, Italy. Each of our 28 styles are well studied and inspired by a designer, special place or artist. But our priority is the high quality of our phone necklaces to provide safety for our clients cellphones.